Financial Literacy and Investment Decision-Making Among University Students: The Role of Financial Attitude

I Gusti Made Guna Ambara; I Wayan Widnyana; Gregorius Paulus Tahu

doi:10.36733/emas.v7i9.14752

Authors

I Gusti Made Guna Ambara Universitas Mahasaraswati Denpasar, Indonesia
I Wayan Widnyana Universitas Mahasaraswati Denpasar, Indonesia
Gregorius Paulus Tahu Universitas Mahasaraswati Denpasar, Indonesia

DOI:

https://doi.org/10.36733/emas.v7i9.14752

Keywords:

financial literacy, financial knowledge, financial attitudes, investment decisions

Abstract

Investment decisions among university students are influenced by their ability to understand financial information, assess risks, and manage financial resources rationally. This study examines the effects of financial literacy, financial knowledge, and financial attitude on investment decisions among students of the Faculty of Economics and Business, Universitas Mahasaraswati Denpasar. A quantitative approach was employed involving 96 respondents selected through purposive sampling. Data were analyzed using multiple linear regression to test the proposed hypotheses. The results show that financial literacy, financial knowledge, and financial attitude each have a positive and significant effect on students’ investment decisions. These findings indicate that higher levels of financial understanding and more responsible financial attitudes encourage students to make more rational, measured, and informed investment choices. The study highlights the importance of strengthening financial competence among university students to support better investment decision-making. Future research is encouraged to include additional variables, such as lifestyle, financial inclusion, and financial well-being, and to involve larger samples to improve the generalizability of the findings.

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