PENGARUH VARIASI PRODUK, STORE ATMOSPHERE, DAN SERVICE QUALITY TERHADAP MINAT BELI ULANG PADA CASSAVA COFFEE
Keywords:
product variety, store atmosphere, service quality, repurchase interestAbstract
This research aims to determine the influence of product variants, store atmosphere and service quality on repurchase interest in Cassava Coffee. The research was conducted at Cassava Coffee which is located in Br. Sedahan, Gulingan, Mengwi District, Badung Regency. The research objects in this study are product variety, store atmosphere, and service quality on repurchase interest in Cassava Coffee. In this research there are 16 indicators, so the number of samples used is, sample = 5 X 16 number of indicators = 80 respondents with data collection methods namely observation, interviews, documentation and questionnaires. The analysis technique used is multiple linear regression analysis using the SPSS version 26 program. Based on the results of the analysis, this research shows that product variations have a positive and significant effect on repurchase interest in Cassava Coffee in Badung Regency. This means that the greater the variety of products provided by Cassava Coffee in Badung Regency, the more it will be able to attract repeat purchase interest. Store atmosphere has a positive and significant effect on repurchase interest in Cassava Coffee in Badung Regency. This means that the better the consumer store atmosphere towards Cassava Coffee in Badung Regency, the more interest they will buy. Service quality has a positive and significant effect on repurchase interest in Cassava Coffee in Badung Regency. Cassava Coffee in Badung Regency by providing the best quality service to consumers will increase interest in repeat purchases.
Downloads
References
Ajzen, I. 1991. The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50: 179-211.
Aprilia, N. L. P., Eka, I. G. N. A. G., Kusuma, T., & Atmaja, N. P. C. D. (2023). Pengaruh Brand Image, Celebrity Endorse Dan Word of Mouth Terhadap Minat Beli Produk Mg Kebaya. Emas, 4(11), 2624-2638.
Azhari, Pandu P. dan R. Nurafni Rubiyanti. 2016. Pengaruh Store Atmosphere terhadap Minat Beli Ulang Konsumen pada Nom Nom Eatery Bandung. e-Proceeding of Management Vol 3 No. 1 p. 512-516
Berman, B., Evans, J. R., & Chatterjee, P. 2018. Retail Managament A StrategicApproach (13th ed.). UK: Pearson.
Budi Lestari, Ivo Novitaningtyas 2021, Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang, Universitas Tidar, Magelang, Indonesia Volume 2 No 3 Tahun 2021
Hardiansyah, Rahmat. 2019. Pengaruh Store Atmosphere dan Inovasi Produk terhadap Minat Beli Ulang Konsumen “Studi Kasus pada Manufer Coffee di Kota Padang”. Padang: Universitas Andalas.
Kurniawati, Meiliana dan Toly Agus Arianto. 2014. Analisis keadilan pajak, biaya kepatuhan, dan tarif pajak terhadap persepsi wajib pajak mengenai penggelapan pajak di Surabaya Barat. Tax dan Accounting Review. Volume 4, Nomor 2.
Lestari, B., & Novitaningtyas, I. 2021. Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang. Jurnal Nasional Manajemen Pemasaran & SDM, 2(3), 150-159.
Maharani, N. D., & Suwitho, S. 2021. Pengaruh Store Atmosphere, Variasi Produk, Dan Harga Terhadap Repurchase Intention Pada Economie Resto Merr Surabaya. Jurnal Ilmu Dan Riset Manajemen (Jirm), 10(3).
Ramya, N., Kowsalya, A., dan Dharanipriya, K. 2019. Services quality and its dimensions. EPRA International Journal of Research and Development (IJRD), 4(2), 38–41.
Ratnasari, VA; Kumadji, S; dan Kusumawati,A. 2016. Pengaruh Store Atmosphere Terhadap Hedonic Shopping Value dan Impulse Buying (Survei Pada Konsumen Hypermart Malang Town Square). Jurnal Adminitrasi Bisnis. Vol 1(1): 1-5.
Saraswati, K. D., Sanjaya, P. K. A., & Trarintya, M. A. P. 2021. Pengaruh Variasi Produk Dan Store Atmosphere Terhadap Repurchase Intention. WidyaAmrita: Jurnal Manajemen, Kewirausahaan dan Pariwisata, 1(2), 431-442.
Tjiptono Fandy. 2015. Strategi Pemasaran, Edisi 4, Andi Offset, Yogyakarta.
Utami, Christina Whidya. 2012. Manajemen Ritel Strategi Dan Implementasi Ritel Modern. Jakarta: Salemba Empat.
Wijayasari, N., & Mahfudz. 2018. Pengaruh brand image , kualitas, persepsi harga dan variasi produk terhadap minat beli konsumen sarung gajah duduk di kabupaten pekalongan. Diponegoro Journal Of Management, 7(2001),1–9.
Wiradarma, I. W. 2020. Peran Customer satisfaction Memediasi Pengaruh Service Quality Terhadap Repurchase intention Pada Pengguna Lazada Di Denpasar. E-Jurnal Manajemen Universitas Udayana, Vol. 9, No. 2, 2020 : 637-657.
Yudha, I. P. G. M. K., & Suprapti, N. W. S. 2018. Pengaruh Atmosfer Toko Dan Daya Tarik Promosi Penjualan Terhadap Kepuasan Pelanggan Dan Niat Beli Ulang (Di Matahari Mall Bali Galeria Kuta). E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 7,
