Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks

PENGARUH LOKASI, VARIASI PRODUK DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG MINA DALUNG

2024-05-11T21:07:35+08:00

Facing intense business competition, understanding consumer behavior is crucial. This research aims to identify the influence of location, product variety, and electronic word of mouth on purchasing decisions at Warung Mina Dalung. Questionnaires were distributed to 100 respondents using accidental sampling technique. Data analysis used multiple linear regression. The research results show that location has a positive and significant effect on purchasing decisions, meaning that the better the location, the purchasing decisions at Warung Mina Dalung will also increase. Product variations have a positive and significant effect on purchasing decisions, meaning that the better the product variations, the purchasing decisions at Warung Mina Dalung will also increase. Electronic word of mouth has a positive and significant effect on purchasing decisions for Warung Mina Dalung consumers, meaning that as electronic word of mouth increases, purchasing decisions for Warung Mina Dalung employees will increase. Companies are advised to evaluate locations, survey satisfaction, product variety, quality, supplier collaboration, and increase e-WOM through interesting content on social media. In the next research, consider the variables of price, promotion and consumer satisfaction, and compare them with similar stalls.

PENGARUH VARIASI PRODUK, STORE ATMOSPHERE, DAN SERVICE QUALITY TERHADAP MINAT BELI ULANG PADA CASSAVA COFFEE

2024-05-11T21:15:56+08:00

This research aims to determine the influence of product variants, store atmosphere and service quality on repurchase interest in Cassava Coffee. The research was conducted at Cassava Coffee which is located in Br. Sedahan, Gulingan, Mengwi District, Badung Regency. The research objects in this study are product variety, store atmosphere, and service quality on repurchase interest in Cassava Coffee. In this research there are 16 indicators, so the number of samples used is, sample = 5 X 16 number of indicators = 80 respondents with data collection methods namely observation, interviews, documentation and questionnaires. The analysis technique used is multiple linear regression analysis using the SPSS version 26 program. Based on the results of the analysis, this research shows that product variations have a positive and significant effect on repurchase interest in Cassava Coffee in Badung Regency. This means that the greater the variety of products provided by Cassava Coffee in Badung Regency, the more it will be able to attract repeat purchase interest. Store atmosphere has a positive and significant effect on repurchase interest in Cassava Coffee in Badung Regency. This means that the better the consumer store atmosphere towards Cassava Coffee in Badung Regency, the more interest they will buy. Service quality has a positive and significant effect on repurchase interest in Cassava Coffee in Badung Regency. Cassava Coffee in Badung Regency by providing the best quality service to consumers will increase interest in repeat purchases.

PENGARUH DESAIN INTERIOR, BRAND IMAGE, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN TAMU MENGINAP DI MAILAKU GUEST HOUSE

2024-05-11T21:20:36+08:00

The decision to stay can arise when the hotel is felt to be able to provide a sense of satisfaction and comfort guests while staying at a hotel. The factors that influence the decision to stay are interior design, brand image and quality of service on the decision of guests to stay at Mailaku Guest House. The population in this study is prospective guests or guests who have stayed at Mailaku Guest House totaling 160 people. The sample used in this study is purposive sampling because it uses several appropriate criteria and has been determined by the author. The method in this study used observation, interviews and questionnaires. This study used SPSS version 26. The results in this study show that partially interior design variables have a positive and significant effect on guests' decision to stay, brand image variables have a positive and significant effect on guests' decision to stay and service quality variables have a positive and significant effect on guests' decision to stay. The variables of interior design, brand image and service quality together affect the decision of guests to stay.

PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN JAS HUJAN MEREK PLEVIA DI TOKO DIAN DENPASAR

2024-05-11T21:26:07+08:00

The aim of this research is to understand the factors of consumer purchasing decisions. This research aims to determine the influence of brand image, product quality, and price perception on purchasing decisions for Plevia brand raincoats at Toko Dian Denpasar. This research was conducted at Toko Dian Denpasar. The collection method was through distributing questionnaires to 110 respondents who had purchased Plevia brand raincoats at Toko Dian Denpasar. The sampling technique used was purposive sampling. All data obtained from questionnaire distribution is suitable for use, then the collected data is tested and analyzed using multiple linear regression, hypothesis testing (t test and F test). The results of the analysis show that 1) Brand image has a positive and significant influence on the decision to purchase Plevia brand raincoats at Toko Dian Denpasar 2) Product quality has a positive and significant influence on the decision to purchase Plevia brand raincoats at Toko Dian Denpasar 3) Price perception has a positive and significant influence on the decision to purchase Plevia brand raincoats at Toko Dian Denpasar.

PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PT TIARA INDAH ABADI PIAGGIO VESPA GIANYAR

2024-05-11T21:30:22+08:00

The purchasing decision is a complex process that involves identifying needs, evaluating alternatives, selecting products or services, and making a purchase. There are several factors that influence purchasing decisions, such as service quality, price perception, and sales promotion. This study aims to determine and analyze the influence of service quality, price perception, and sales promotion on purchasing decisions at PT Tiara Indah Abadi Piaggio Vespa Gianyar. The population of this study is 106 consumers of PT Tiara Indah Abadi Piaggio Vespa Gianyar in September 2023. The study uses a census sampling technique, and the data collection methods include observation, interviews, and questionnaires. The study uses multiple linear regression analysis with SPSS version 26 for windows. The results show that service quality and price perception variables have a positive and significant effect on purchasing decisions, while the sales promotion variable has a negative and insignificant effect on purchasing decisions.

PENGARUH FAKTOR INTERNAL PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA SUBSEKTOR ANEKA INDUSTRI TAHUN 2019-2022

2024-05-11T21:34:16+08:00

This study attempts to provide a deeper understanding of the relationship between internal company factors and firm value. The objective of this study is to examine the effects of dividend policy, business size, profitability, liquidity, and leverage on the value of firms across different industrial sub-sectors that are listed on the Indonesia Stock Exchange (BEI) between 2019 and 2022. Multiple linear regression is the data analysis technique employed, and the purposive sampling approach is utilized to pick the sample. Ten businesses that were watched for four years made up the research sample. The findings of the study indicate that while dividend policy, business size, and liquidity do not significantly affect a firm's value, leverage and profitability do have a favorable impact.

PENGARUH CITRA MEREK, KERAGAMAN PRODUK, DAN SUASANA TOKO TERHADAP LOYALITAS PELANGGAN DI TOKO KARTIKA KEBAYA BEDUGUL

2024-05-11T21:38:32+08:00

Kebaya is clothing worn by women in every ceremonial activity in Bali. Kebaya began to experience changes in terms of design and materials used as a result of developments over timeThis research aims to determine the influence of brand image, product diversity and store atmosphere on customer loyalty at the Kartika Kebaya Bedugul Store. The population in this research is all consumers who have purchased at least 2 times the Kartika Kebaya Store products. The number of samples in this study was 102 people who were determined using the purposive sampling method with the formula for the number of indicators multiplied by 6. The analytical tool used to test the hypothesis was multiple linear regression. The research results show that brand image has a positive and significant effect on customer loyalty at the Kartika Kebaya Store. Product diversity has a positive and significant effect on customer loyalty at the Kartika Kebaya Store. The shop atmosphere has a positive and significant effect on customer loyalty at the Kartika Kebaya Shop. Looking at the research results, it is recommended that the Kartika Kebaya Store be able to maximize the strength of product diversity by adding new types of products and creating a good store atmosphere that suits customer tastes..

PENGARUH KNOWLEDGE SHARING, LINGKUNGAN KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA SWARI SPA RELAXATION, BADUNG, BALI

2024-05-11T21:41:53+08:00

Along with advances in science and technology, every company is required to innovate continuously and have human resources with a high level of performance, so that they can have high competitiveness against other companies. This also applies to Swari Spa Relaxation. This research aims to analyze the influence of knowledge sharing, work environment, and compensation on employee performance at Swari Spa Relaxation, Badung. The number of samples used in this research was 46 people using the saturated sample method. Data collection uses a questionnaire. The data analysis technique uses multiple linear regression analysis. Hypothesis testing uses the F test and t test. The research results show that knowledge sharing has a positive and significant effect on employee performance at Swari Spa Relaxation, Badung. The work environment has a positive and significant effect on employee performance at Swari Spa Relaxation, Badung. Compensation has a positive and significant effect on employee performance at Swari Spa Relaxation, Badung. The limitation of this research is that this research only focuses on 3 variables, namely knowledge sharing, work environment, and compensation, while there are still many other variables which are thought to have an influence on employee performance.

PENGARUH TEKNOLOGI, BRAND AWARENESS, DAN TRUST TERHADAP MINAT BELI ULANG PADA USAHA MAKANAN TRADISIONAL DI BALI

2024-05-11T21:46:47+08:00

The research aims to determine and analyze the influence of media marketing technology and brand awareness. and trust in repurchase interest in traditional food businesses in Bali. The population in this study is traditional food customers in Tabanan Bali. Determination of the sample using the non-probability sampling method with the sampling technique carried out using purposive sampling, namely the technique of determining the sample based on certain criteria or considerations, so that the total sample used was 96 respondents. Data collection methods include observation, interviews, documentation and questionnaires. Multiple linear regression analysis technique with the SPSS program. The results of this research show that media marketing technology has a positive and significant influence on repurchase interest, brand awareness has a positive and significant influence on repurchase interest, and brand trust has a positive and significant influence on repurchase interest in traditional food in Tabanan Bali. The suggestion is that the maximum use of technology can increase repurchase interest to facilitate communication and promotion so as to increase sales value in traditional food businesses in Tabanan Bali.