Jurnal Bakti Saraswati (JBS)

LITERASI DIGITAL DALAM PEMBELAJARAN: PELATIHAN BAGI SISWA DAN GURU SMK NGURAH RAI DAN PKBM WIDYA CHANDRA

I Gde Putu Agus Pramerta — 2025-05-06

Digital literacy training in learning for students and teachers at Ngurah Rai Vocational School and the Widya Chandra Community Learning Activity Center (PKBM) was carried out as an effort to increase the digital competence of students and educators in facing the demands of the digital era. This activity aims to provide understanding and skills in the use of information and communication technology (ICT) to support a more interactive, creative and independent learning process. Training methods include lectures, discussions, direct practice, and mentoring, with materials including introduction digital tools And plarform which can be used to support the learning process, management of learning content, ethics and security in the use of technology. Participants consisted of 19 students and 5 teachers from Ngurah Rai Vocational School and PKBM Widya Chandra. Evaluation results show an increase in participants' understanding and digital literacy skills, as well as enthusiasm in integrating technology into learning. It is hoped that this activity can be the first step in building a digital culture and producing a positive literate generation and supporting the learning process at both institutions.

PENGARUH DIGITAL MARKETING, VARIASI PRODUK, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PESSO CAFE SANUR

Pande Diva Darma Diputra — 2025-05-06

Coffee consumption has become part of the modern lifestyle, especially among the younger generation. Coffee shops are developing as comfortable places to relax, enjoy coffee and take photos, along with increasing demand and urbanization in Indonesia, especially in Bali. This creates promising business opportunities in the coffee shop industry. This research aims to determine and analyze the influence digital marketing, product variations, and store atmosphere against the purchase decision on Pesso Cafe Sanur. The number of samples used in this research was 96 respondents who were Pesso customers Cafe Sanur, by taking samples using techniques purposive sampling. Data was taken using a Likert scale questionnaire and processed using IBM SPSS Statistics 26.0 for Windows. The research results prove that digital marketing positive and significant effect on purchasing decisions, product variety has a positive and significant effect on purchasing decisions, and store atmosphere positive and significant effect on purchasing decisions.

ANALISIS NILAI PERUSAHAAN PADA PERUSAHAAN LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA

Ni Putu Lisa Ernawatiningsih — 2025-05-06

The Indonesia Stock Exchange (IDX) is a capital market in Indonesia. The Indonesia Stock Exchange plays an important role as a means for people to invest, which is an alternative investment. For companies, the IDX helps companies to obtain additional capital by going public, namely the activity of offering shares or other securities carried out by issuers (companies that go public) to the public based on the procedures regulated by the Capital Market Law and its Implementing Regulations. Financial instruments traded on the capital market include shares, bonds, warrants, rights, convertible bonds, and various derivative products such as options (put or call). Company value is the price that buyers are willing to pay if the company is sold. The price of securities indicates the value of the company as an investor's assessment of the company's future profits and the quality of the company's management. This study aims to test and obtain empirical evidence of the influence of financial ratios and company size on company value in LQ45 companies listed on the Indonesia Stock Exchange (IDX) in 2021-2023. The population of this study is LQ45 companies listed on the Indonesia Stock Exchange (IDX) in 2021-2023. The sample in this study was 20 LQ45 companies determined based on the purposive sampling method with an observation period of 3 (three) years from 2021 to 2023, so the amount of data used was 60 data. The data analysis technique used to test the hypothesis is the Multiple Linear Analysis Technique. The results of the study indicate that Return On Equity (ROE) has a positive effect on company value. While Current Ratio (CR), Debt To Equity Ratio (DER), Total Turnover Ratio (TATO) and Company Size do not affect company valuea.

PENGARUH KELENGKAPAN PRODUK, KUALITAS PELAYANAN DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG KONSUMEN PADA TOKO GROSIR NICKS MARKET DI DESA LODTUNDUH, KECAMATAN UBUD, KABUPATEN GIANYAR.

Ni Komang Ayu Apri Intansari — 2025-05-06

The existence of retail businesses makes it easier to distribute goods and services needed by the public or final buyers. The sustainability of a retail business is largely determined by customers' decisions in making repeat purchases. Product completeness is a crucial aspect that must be fulfilled by companies or retail stores so that consumers remain loyal and do not move elsewhere. Apart from that, service quality is also an essential factor that must be considered, because optimal service will provide a sense of comfort and convenience for customers when shopping. An attractive store atmosphere is able to create a positive impression in the minds of consumers, which in turn can increase their motivation to make repeat transactions. This study aims to evaluate the influence of product completeness, service quality and store atmosphere on customers' intention to make repeat purchases at the Nicks Market Gianyar wholesale store. The research population is consumers who have shopped at the Nicks Market grocery store. The sample for this research was 96 respondents who were determined based on purposive sampling techniques. This research collects data through distributing questionnaires which are then analyzed using the multiple linear regression method. The findings of this research show that product completeness, service quality, and store atmosphere each contribute to consumers' interest in making repeat purchases at the Nicks Market grocery store. For future research, it is recommended that this study be expanded to include other variables, such as location factors, level of customer satisfaction, pricing strategy, and perceptions of store image.

PENGARUH SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM) DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KUE KERING PADA ONLINE SHOP NGILERABIS BAKING DI GIANYAR

Ni Kadek Tyas Rafalina — 2025-05-06

The business world is able to open up various possibilities through the expression of creativity and the development of innovation that involves a number of individuals to create goods or services that suit market needs. One sector that continues to grow today is the culinary industry, which offers a wide variety of products. Various aspects can influence consumer decisions in making purchases, including digital marketing strategies, online communication between users, and perceptions of product differentiation. This study aims to determine the influence of social media marketing, Electronic Word Of Mouth and perceptions of product variations on purchasing decisions. The study method used is quantitative. The population uses consumers who have purchased purchases at the Ngilerabis Bakingl online shop at Panjer outlets and a sample of 102 people. The basic analysis technique uses Multiple Regression Analysis. From the results of the study, it was found that social media marketing had a good and substantial influence on purchasing decisions, Electronic Word of Mouth had a good and substantial influence on purchasing decisions, and perceptions of product variety had a good and substantial influence on purchasing decisions. The advice that researchers can give is that the Ngilerabis Baking online shop should always reply and provide good responses to comments or messages sent by consumers on social media, always make interesting posts, so that interactions between consumers will run well, and also provide responses to consumer answers, make innovations in the appearance of cakes, by making cake designs that are more attractive and always offer quality products, according to what consumers expect, so that consumers will feel satisfied and are willing to provide recommendations to other consumers.

PENGARUH MOTIVASI KERJA, KOMPENSASI DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN KOREA BEST BANK CABANG DENPASAR

Ni Komang Tri Nadya Suci — 2025-05-06

Human resources (HR) are one of the most important aspects in a company because they are key elements that influence the performance and success of the organization. Performance refers to how well a person, group, or organization carries out tasks or achieves set goals. In an individual context, performance is often measured based on a person's ability to complete their work effectively and efficiently. This research aims to determine the influence of work motivation, compensation and career development on the performance of Best Bank Denpasar branch employees. The research method used is quantitative. This research was conducted at Korea Best Bank Denpasar branch. In this research, the objects of research are work motivation, compensation, career development and employee performance. The population and sample in this study were 38 employees at Korea Best Bank Denpasar branch. Data analysis techniques use Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Analysis, Multiple Correlation Test, Coefficient of Determination, F Test and t Test. Based on the results of the analysis, this research shows that work motivation has a positive and significant effect on employee performance at Korea Best Bank Denpasar branch. Compensation has a positive and significant effect on employee performance at Korea Best Bank Denpasar branch. Career Development has a positive and significant effect on employee performance at Korea Best Bank Denpasar branch. Suggestions for further research are to expand the scope of research by including other variables that might influence employee performance, such as work environment, leadership, organizational culture, and individual factors such as job satisfaction or stress. Future research is also recommended to involve a larger sample.

PERAN MEDIA SOSIAL, USER INTERFACE, DAN CRM TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP DI BALI

Pande Ketut Ribek — 2025-05-06

Purchase decisions are a process taken by consumers when they get satisfaction. The use of technology makes it very easy for people to get information about purchases using e-commerce in online shops. This study aims to determine the role of social media, user interface and CRM in making purchase decisions in online shops.

Quantitative method with a population of people who shop using technology in online shops with purposive sampling. Multiple linear regression analysis analysis technique. The results of the study found that social media has a positive and significant effect on purchase decisions in online shops, User interface has a positive and significant effect on purchase decisions in online shops, and CRM has a positive and significant effect on purchase decisions in online shops. This means that the better the use of social media, user interface and CRM, the better the purchasing decision on online shops in Bali.

KEPUASAN KERJA SEBAGAI KUNCI: MEMEDIASI DAMPAK STRES TERHADAP KINERJA KARYAWAN

Putu Gede Arya Nugraha — 2025-05-06

This study aims to reveal the role of job satisfaction in influencing the relationship between job stress and employee performance at Bella Resto Canggu.The source of this research includes all employees at Bella Resto Canggu. The sample taken in this study involved 37 employees of Bella Resto Canggu, using the census method. To analyze the data, this study applied multiple linear regression analysis. Data was collected through observation, document review, interviews, and distributing questionnaires. The research findings show that job stress has a negative and significant impact on employee job satisfaction at Bella Resto Canggu. In addition, job stress also has a negative and significant impact on employee performance in the same place. Meanwhile, job satisfaction has a positive and significant effect on employee performance at Bella Resto Canggu and serves as a mediator linking job stress with employee performance. Future research can expand this study by adding other variables that are believed to have an influence on employee performance.