PEMANFAATAN TEKNOLOGI DALAM MENINGKATKAN PENJUALAN PADA WARUNG SARIN PAON BALI DI ERA PANDEMI COVID-19
DOI:
https://doi.org/10.36733/jadma.v4i1.6599Keywords:
Covid-19, UMKM, teknologi, promosi penjualanAbstract
ABSTRACT
The Covid-19 pandemic has had economic, social and political implications for all countries in the world, including Indonesia. Indonesia, which is dominated by Micro Small and Medium Enterprises (MSMEs) needs to be given special attention to MSMEs which are considered capable of making a major contribution to the country. The digitization of MSMEs is one of the alternatives in Indonesia during the Covid-19 pandemic. The decline in sales during the Covid-19 period has caused business actors to experience a decline in sales and many have closed. This service aims to increase the use of technology in an effort to increase the value of
The method used in this research is triangulation, which combines the method of structured interviews, in-depth interviews and observations of SMEs and the technology used. Technology is a science to achieve certain goals practically. The use of technology can improve marketing when done consistently.
The results of this activity can make the community and MSMEs able to utilize technology to facilitate effective and efficient marketing. The supporting factors for success in community service activities in developing and increasing income by utilizing technology are the existence of mobile phone facilities that make it easier to create Instagram social media, book stalls, posters for accepting non-cash payments and logos and business business cards, the amount of time the target community has for conduct interviews and implement the program.
Keywords: Covid-19, MSME, Technology, Sales Promotion.
References
Pusat Kajian Pemberdayaan Masyarakat dan Kuliah Kerja Nyata, 2022, ‘Panduan Kuliah Kerja Nyata Peduli Bencana Covid19’, Universitas Mahasaraswati Denpasar.
Ihsanuddin. (2020). Fakta Lengkap Kasus Pertama Corona di Indonesia. URL: https://nasional.kompas.com/read/2020/03/03/06314981/fakta-lengkap-kasus-pertama-virus-corona-di-indonesia?page=all#page2.
Syamsudin, Muhammad. (2020). Dampak Pandemi Covid-19 terhadap UMKM di Indonesia. URL: https://www.nu.or.id/opini/dampak-pandemi-covid-19-terhadap-umkm-di-indonesia-HEHYh.
Arifqi, M. M., & Junaedi, D. (2021). Pemulihan Perekonomian Indonesia Melalui Digitalisasi UMKM Berbasis Syariah di Masa Pandemi Covid-19. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 3(2), 192-205.
Pakpahan, A. K. (2020). Covid-19 dan implikasi bagi usaha mikro, kecil, dan menengah. Jurnal Ilmiah Hubungan Internasional, 59-64.
Yamali, F. R., & Putri, R. N. (2020). Dampak Covid-19 Terhadap Ekonomi Indonesia. Ekonomis: Journal of Economics and Busniss, 4(2), 384-388.
Fadhilah, N. A., Putra, P., Rahmawati, R., & Basri, H. (2021). Optimalisasi Umkm Dalam Pemanfaatan Teknologi Digital Dimasa Pandemi Covid-19 di lingkungan Kecamatan Cibitung, Kabupaten Bekasi. Devosi, 2(2), 26-30.
Fitriani, Y. (2021). Analisis Pemanfaatan Aplikasi Keuangan Online Sebagai Media Untuk Mengelola Atau Memanajemen Keuangan. Journal of Information System, Applied, Manajemen Accounting and Research, 5(2),454-461.
Yuwana, S. I. P. (2020). Coronanomics: Strategi Revitalisasi UMKM Menggunakan Teknologi Digital di Tengah Pandemi Covid-19. Journal of Technopreneurship on Economics and Business Review, 2(1), 47-59.
Anam, C., Rochmad, A. N., Fauzi, A., Nindyapuspa, A., & Khadafi, S. (2019). Perencanaan Desain Logo ‘R3-Viora’sebagai Identitas Baru UKM Viora Colleection, Tanggulangin, Sidoarjo. JAST J. Apl. Sains Dan Teknol, 3(1), 50-59.
