The Language Function Used in Hospitality Advertisements during the Covid-19 Pandemic
The Language Function Used in Hospitality Advertisements during the Covid-19 Pandemic
DOI:
https://doi.org/10.36733/elysian.v2i2.3595Keywords:
language function, advertisement, online flyerAbstract
This research aimed to determine the use of language functions employed in hospitality advertisement during the covid-19 pandemic. The online flyer of Agata Hospitality served as the data source. The data was analysed using a descriptive qualitative method. Roman Jakobson theory (1960) was used to analyse the data. This research came to three results. First, the researcher discovered a total of 124 data, there were 62 data of referential function, 7 data of emotive function, 9 data of conative function, 38 data of phatic function, 7 data of poetic function and 1 data of metalingual function. Second, the most prevalent language function found is referential function and phatic function because mostly the content of the online flyers of Agata Hospitality contains the information of their product and services and aims to attract the attention and interest of the target audience. Lastly, the language functions used in online flyers have an important influence on attracting the attention, interest and curiosity of the target audience so that they make purchases or reservations during the pandemic.
References
Cook, Guy. 1989. Discourse. Oxford: Oxford University Press.
Chandler, D. (2007). The basics semiotics (2nd ed.). London and New York: Routledge Taylor and Francis Group.
Erlita, Yeni. 2012. Language Function In Social Life And Its Influences. Medan: Published Article, Universitas Islam Negeri Medan. Retrieved from: https://jurnal.unimed.ac.id/2012/index.php
Hébert, L. 2006. The Function of Language. Retrieved from: https://www.scribd.com/document/212412352/FUNCTIONS-of-LANGUAGE-L-Hebert
Jakobson, Roman. 1960. Linguistics and Poetics. Cambridge: M.I.T Press.
Jakobson. Roman. 1960. Linguistics and Poetics. http://www.signosemio.com/jakobson/functions-of-language.asp accessed on December, 1st 2021.
Kanaza, Fauzi Usrya. 2020. A Language Function: The Analysis Of Conative Function Inmeghan Markle’s Speech. Surabaya: Published Article, UIN Sunan Ampel. Retrieved from: https://e-journal.unair.ac.id/ETNO/article/view/20347
Riyantono, Noberta Nissa E and Maria Christina Eko Setyarini. 2012. Language Functions in the Clothing Advertisement in Suave Catalogue Magazine. Salatiga: Published Article, Satya Wacana Chritian University. Retrieved from: https://repository.uksw.edu
Simanjuntak, Hotnida I and Sondang Manik. 2015. Function Of Language As Found In Economical News. Medan: Published Article, Universitas HKBP Nommensen Medan. Retrieved from: http://akademik.uhn.ac.id
Yulistiono, Risnu Freli. 2015. Language Functions Used By The Main Character In “12 Years A Slave” Movie Transcript By Stave Mc Queen. Tulungagung: Published Article, UIN Satu Tulungagung. Retrieved from: http://repo.iain-tulungagung.ac.id/2417/
Wright, John. 1978. Advertising’s Role in Society. Journal of Advertising (vol.7): Published Journal, Taylor and Francis Online, from https://www.tandfonline.com/
