Analisis Semiotika Tanda Otaku Idol dalam Anime Back Street Girls: Gokudols

Authors

  • Leonika Hariananta Universitas Pendidikan Ganesha
  • Ni Nengah Suartini Program Studi Pendidikan Bahasa Jepang Universitas Pendidikan Ganesha
  • Gede Satya Hermawan Program Studi Pendidikan Bahasa Jepang Universitas Pendidikan Ganesha

Keywords:

Semiotic, Roland Barthes, Otaku, Anime

Abstract

This study aims to describe semiotic signs of otaku idol on Back Street Girls: Gokudols anime. Using descriptive qualitative method with Roland Barthes’ (1972) two order of signification semiotic analysis produced the denotative, connotative and myth of signs. The result of the study showed there are visual and verbal data that indicate signs of otaku idol. The denotation meaning could be understood from characterization of otaku, visual scenes and verbal dialogues. The connotation meaning showing the concepts of otaku appearance, consumerism pattern, obsession, delusion, imitation and sexual connotation. While the myth reference to otaku character design, consumerism ideology, celebrity worship phenomenon, and sexual deviance.

References

Barthes, R. (1972). Mythologies. New York: The Noonday Press.

Chan, K & Prendergast, G. (2008) Social comparison, imitation of celebrity models and materialism among Chinese youth, International Journal of Advertising, 27:5, 799-826

Fitriani, I. &. (2016). Otaku Subculture Character in Japanese Poetry Anthology Otaku Senryu. HUMANIORA, 17(2), 176-184.

Gaines, E. (2002). Semiotic Analysis of Myth: A Proposal for an Applied Methodology. The American Journal of SEMIOTICS, 17(2), 210-230.

Galbraith, P. W. (Ed). )2012). Idols and Celebrity in Japanese Media Culture. London: Palgrave Macmillan.

Galbraith, P. W. (2019). OTAKU AND THE STRUGGLE FOR IMAGINATION IN JAPAN. Durham: Duke University Press.

Garg, S. (2019). From Pronoun to Identity: Tracing the History of The Word Otaku. Journal of Arts, Culture, Philosophy, Religion, Language and Literature, 3(1), 21-23.

Gushiken, Y dan Hirata, T. (2014). Processes of Cultural and Media Consumption: The Image of 'Otaku', from Japan to the World. Sao Paulo, 37 (2) 133-150

Ho, T. (2019). The Effect of Technology Innovation and Network Presence on Otaku Identity. Technological Forecasting and Social Change, 82-92.

Ken, K. (2004). The Otaku Group from A Bussiness perspective: Revaluation of Enthusiastic Costumers. NRI Papers.

Kusuma, N. N. (2014). Hubungan Celebrity worship Terhadap Idola K-Pop (Korean Pop) Dengan Perilaku Imitasi Pada Remaja. Universitas Brawijaya.

Maltby, J. & dkk. (2007). A Clinical Interpretation of Attitudes and Behaviors Associated with Celebrity Worship. THE JOURNAL OF NERVOUS AND MENTAL DISEASE, 191 (1).

McCutcheon, L. & dkk. (2002). Conceptualization and Measurement of Celebrity Worship. The British Psychological Society (93).

Swaggler, R. (1994). Evolution and Application of The Term Consumerism: Theme and Variation. The Journal of Consumer Affairs, 28 (2) 347:360

Wibowo, I. (2018). Semiotika Komunikasi Aplikasi Praktis bagi Penelitian dan Skripsi Komunikasi, Edisi Ketiga. Jakarta: Mitra Wacana Media.

Xie, W. (2019). Japanese "Idols" in Trans-Cultural Reception: The Case of AKB48. In J. Bracker, & A. (. Hubrich, The Art of Reception (pp. 371-399). Cambridge Schollar Publishing.

Downloads

Published

2022-09-30