STRATEGI PENINGKATAN PEMASARAN DAN PENJUALAN PRODUK MELALUI SHOPEE & SOSIAL MEDIA
Kata Kunci:
MSMEs, Social Media, Toko ARA GIFT FLORISTAbstrak
Business developments are currently growing very rapidly, MSMEs must follow advances in information technology with the aim of expanding markets and increasing sales. The advancement of information technology is through online sales. MSME players who want to build their business online can take advantage of social media. Judging from the existing reality, the ARA GIFT FLORIST store experiences very tight sales competition because it is located in the middle of the market. Apart from that, offline sales that are less effective due to limited store operating hours are also one of the causes of the decline in sales turnover at the ARA GIFT FLORIST store. As well as a lack of knowledge about digital marketing, it is difficult for the ARA GIFT FLORIST store business to develop.
Referensi
Munawarah, M., Sujono, S., Al Ghozali, M., Hakim, A. K., & Mufarrohah, L. (2023). Pengoptimalan Digital Marketing untuk Meningkatkan Penjualan UMKM Desa Sumberagung melalui Platform Shopee. Jumat Ekonomi: Jurnal Pengabdian Masyarakat,4(1), 19-23.
Anisah, G. (2021). Pelatihan digital marketing menggunakan platform marketplace Shopee untuk kelompok pemuda wirausaha di Desa Mulyoagung-Bojonegoro. Mafaza: Jurnal Pengabdian Masyarakat, 1(1), 1-10.
Rahmawati, M. I., Ardini, L., Lestariningsih, M., Shabrie, W. S., & Stiesia, I. (2022). Digitizing UMKM by Strengthening Shopee E-Commerce at UMKM in Wonokromo District, Surabaya City Digitaliasi UMKM dengan Penguatan E-Commerce Shopee pada UMKM Kecamatan Wonokromo Kota Surabaya. Jurnal Pengabdian Masyarakat, 2(2).
