AGAINST OR SUPPORT STEREOTYPING? A CRITICAL DISCOURSE ANALYSIS ON GENDER PORTRAYAL IN THE ONLINE MEDIA MAGDALENE

Abstract

The study investigated the gender portrayal in the Indonesian context and attempted to determine whether the online media reproduced or challenged the gender roles and stereotypes, especially during the new normal era. This study examined six news articles from Magdalene, an online media focusing on females and gender, to address the study’s objectives. The news articles were analysed using content analysis and Critical Discourse Analysis (CDA) theory. This study discovered that while Magdalene tried to strip gender stereotypes mainly for women, the portrayal of both genders showed less discursive support for the attempt of gender equality. Furthermore, it is hoped that study will enrich the insights into how gender, language, and media are intertwined in shaping public mindset on social relations.