BALINESE LANGUAGE USE IN THE GLOBALIZATION ERA: A CONTEMPORARY LINGUISTIC LITERATURE REVIEW

Abstract

This study examines the dynamics of Balinese language use in the globalization era through the perspectives of
sociolinguistics, anthropolinguistics, ecolinguistics, and digital linguistics. The research aims to analyze the
changes in Balinese language use and the factors influencing language shift and language maintenance in
contemporary Balinese society. This study employed a qualitative approach using library research methods. Data
were obtained from books, scientific journals, previous studies, proceedings, and other academic sources relevant
to Balinese language, globalization, and contemporary linguistics. The data were analyzed descriptively and
interpretatively through data reduction, classification, interpretation, presentation, and conclusion drawing. The
findings show that globalization, modernization, tourism development, and digital technology have significantly
influenced the use of Balinese language. In sociolinguistic perspectives, Balinese experiences a narrowing of
language domains due to the dominance of Indonesian and foreign languages in education, formal
communication, and social interaction. Anthropolinguistically, the decline in the use of Balinese affects the
transmission of cultural values and traditional politeness systems. Ecolinguistically, changes in the social
environment reduce the ecological space of Balinese language use, particularly in urban and tourism areas.
Meanwhile, digital linguistics reveals that digital media not only presents challenges through global language
dominance but also provides opportunities for language revitalization through social media, digital content, and
online learning platforms. The study concludes that Balinese language remains an important cultural identity and
requires collaborative preservation efforts from families, communities, educational institutions, and government
to ensure its sustainability in the contemporary era.