THE MEANING OF VISUAL VALUES IN THE FILM "KACANG DARI"

Abstract

The Film "Kacang Dari" is a musical film which is a mode shift from oral tradition in the form of a lullaby in Pujungan Village, Tabanan Regency, Bali entitled Kacang Dari. Mode shift for the Oral Tradition of Kacang Dari is a process of transforming a traditional song into a musical film, so it becomes a very interesting thing to study, considering that the constraints on the inheritance of cultural traditions are a problem that needs a solution. The purpose of this study is to describe the meaning of visual and verbal aesthetic values in the film "Kacang Dari". This research is in qualitative method with observation and interview techniques in collecting the research data. The meaning of visual aesthetic values is analyzed using the aesthetic value theory (Junaedi) and elaborated with Film Semiotics theory (Meltz in Marseli). The results show that the visual and verbal aesthetic values in the film "Kacang Dari" are analyzed through mise en scene aspects (setting, costumes, make-up, shooting, movement and character acting, lighting and dramatization effects) which become one unit to convey the message of the film. The research conclusion shows that the musical film "Kacang Dari" is the interpretation result of an oral tradition which is mode shifted as a film which produces a different shift accompanied by the use of a different language.