THE LINGUISTIC LANDSCAPE OF DESA KUTUH: MULTILINGUAL PUBLIC SIGNAGE FOR SUSTAINABLE TOURISM

Abstract

The specific objectives of this research are twofold: firstly, to delineate the syntactic scope of the public signage
discovered in the tourism area of Desa Kutuh; and secondly, to scrutinize the role of the multilingual linguistic
landscape at Desa Kutuh in enhancing the tourist experience and promoting sustainable tourism. The research
methodology employed herein is qualitative in nature, involving the descriptive analysis of both the syntactic
scope and the role of public signage around Desa Kutuh. The analytical framework draws from linguistic
landscape theory as advanced by Yendra and Artawa (2020), supplemented by select micro-linguistic theories,
including: 1) syntactic scope theory by Noortyani (2017), 2) linguistic landscape functions by Shohamy (2015)
supported by Landry & Bourhis (1997). The research outcome shows that multilingual linguistic landscape in
Desa Kutuh tourism area is formed in two different syntactic scopes, phrase and sentence. They have served
purposes related to conveying information and representing symbols. These roles contribute to the discourse
surrounding multilingual communication, cultural preservation, and sustainable tourism in the region