EFISIENSI PEMASARAN KOPI ARABIKA (OSE) DI DESA WANAGIRI, KECAMATAN SUKASADA, KABUPATEN BULELENG

Abstrak

This study entitled Arabica (ose) coffee marketing efficiency in Wanagiri village, Sukasada district, Buleleng district. The purpose of this study was to analyze marketing costs, marketing margins, farmer share in each Arabica (ose) coffee marketing institution in Wanagiri Village, Sukasada District, Buleleng Regency. The location of the research was determined purposively in Wanagiri Village. This research was conducted with 48 farmers as respondents in Wanagiri Village, using simple random sampling method and at the marketing agency determined as many as 15 people consisting of 2 collectors traders, 7 retailers and 9 consumers. The results of the research on the analysis of marketing costs, marketing margins and marketing efficiency of Arabica coffee (ose) obtained the following results: (1) In the marketing channel level I there were no marketing costs and margins (0), farmer share 100%, marketing efficiency 0.00 %. (2) In the second level marketing channel, the marketing cost of marketing margin (1,200), farmer share is 95%, marketing efficiency is 6.8%. (3) In the third-level marketing channel, the marketing cost of marketing margin (3,200), farmer share is 87%, marketing efficiency is 11%. (4) The most efficient marketing channel is the level I channel (Products sold from farmers directly to consumers).