PERSEPSI KONSUMEN TERHADAP HARGA DAN KUALITAS PANGAN DI PASAR RAKYAT GIANYAR
Keywords:
Robusta Coffee, Added Value, IncomeAbstract
Perception in a general sense is a person's view of something that will make a response to how and with what a person will act. A person's perception of food is what thoughts underlie a person to be used later in choosing and using or consuming what type of food the consumer wants. The purpose of this study was to determine consumer perceptions of food prices at the Gianyar People's Market and to determine consumer perceptions of food quality at the Gianyar People's Market. This research was conducted at the Gianyar People's Market, Gianyar Kelurahan, Gianyar District, Gianyar Regency. The time for carrying out this research activity is to be carried out from April to May 2024. Determination of the sample in this study using the incidental sampling method with the number of respondents. Consumer perceptions were analyzed using a likert scale apporach with three categories. The result showend that consumer perceptions of food prices in the gianyar people’s market werein the good category. Consumer perceptions of food quality were in the good category. Categorize it very well. It is recommended that the seller mintains the quality of the food at competitive prices
References
Ismayadi, C. 2015. Kopi dan Mutunya di Mata konsumen. Jurnal Warta Balai Penelitian Perkebunan Jember, 3 (1) : 19-21.
Najiati, S dan Danarti. 2001. Budidaya dan Pasca Panen Kopi Robusta di Jawa Barat. Jurnal Teknologi Pertanian, 7(1): 21-28.
Sukartini, Ni Made, Achmad Solihin. (2013). Respon Petani Terhadap Perkembangan Teknologi Kopi Robusta (Studi Kasus Subak di Desa Pupuan, Tabanan, Bali). Jurnal Ekonomi Kuantitatif Terapan, 6 (2): 128-139.
Susila, Wayan R. 2005. Targeted Investigation of Robusta Coffee Processing and Marketing Chain in Lampung. Jurnal Pertanian Universitas Sebelas Maret, 3(2): 77-86.
Windiarti. 2010. Analisis Trend Dan Kewilayahan Komoditas Kopi Serta Perannya Terhadap Perkebunan Indonesia. Jurnal
Ilmu-Ilmu Pertanian, 5(2): 82-89.
Yoesti Silvana Arianti, Lestari Rahayu Waluyati. 2019. Analisis Nilai Tambah dan Strategi Pengembangan Agroindustri Gula Merah di Kabupaten Madiun. Jurnal JEPA, 3(2): 15-25.
