EFISIENSI PEMASARAN JERUK DI DESA BANUA, KECAMATAN KINTAMANI, KABUPATEN BANGLI

  • Heribertus Arut Program Studi Agribisnis, Fakultas Pertanian dan Bisnis, Universitas Mahasaraswati Denpasar
  • I Made Budiasa Program Studi Agribisnis, Fakultas Pertanian dan Bisnis, Universitas Mahasaraswati Denpasar
  • Putu Eka Pasmidi Ariati Program Studi Agroteknologi, Fakultas Pertanian dan Bisnis, Universitas Mahasaraswati Denpasar
Keywords: Marketing margin, farmers sha, marketing efficiency, marketing channels

Abstract

The research objective was titled the efficiency of citrus marketing in Banua Village, Kintamani District, Bangli Regency, is tu analyze 1. Marketing costs, marketing margins, farmer share. 2. The level of efficiency of the marketing channel. The analitycal method used is marketing margin analysis, farmer share analysis and efficiency analysis. This research was conducted from December to February 2021. Responden in the study were 45 farmers using the simple random sampling method and 15 people at the marketing institute consisted of 3 collectors 5 retailers and 7 consumers, using in the snowball sampling method. Based on the research results on the analysis of marketing costs, marketing margins, and marketing efficiency of siam oranges. The following conclusions are obtained: 1. At level I marketing channels, there is not costs and marketing margin (Rp. 0), farmer share 100%, marketing efficiency 0,00%. 2. In the second level marketing channel, the marketing cost is Rp. 2.500, marketing margin of Rp. 3.000, farmer share 57%, marketing efficiency 35,71%. 3. At level III marketing channels, the marketing costs are Rp. 4.500, marketing margin of Rp. 6.000, farmer share 40%, marketing efficiency 45.00%. 4.The most efficient marketing channels is the level 1 channel (products sold directly from farmers to consumers).

Downloads

Download data is not yet available.

References

Direktorat Jendral Holtikultura. (2014). Program Peningkatamn Produksi dan Produktivitas holtikultura Ramah Lingkungan Tahun 2015. Jakarta : Direktorat Jendral Holtikultura.

Roesmawati, H. (2011). Analisis Efisiensi Pemasaran Pisang di Kecamatan Lengkiti Kabupaten Ogan Komering Ulu. J-Agronobis, Vol. 3, No. 5 : 1-9

Sudiyono. (2014). Pemasaran Pertanian. Malang : UMM Press

Widiastuti N. (2013). Tata Niaga Jagung di Kabupaten Grobongan [T] Pasca Sarjana: Universitas Sebelasmaret.

Published
2021-08-03
How to Cite
Heribertus Arut, I Made Budiasa, & Putu Eka Pasmidi Ariati. (2021). EFISIENSI PEMASARAN JERUK DI DESA BANUA, KECAMATAN KINTAMANI, KABUPATEN BANGLI. AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem, 11(21), 5-10. Retrieved from http://e-journal.unmas.ac.id/index.php/agrimeta/article/view/2200