https://e-journal.unmas.ac.id/index.php/value/issue/feedVALUES2024-08-22T21:58:15+08:00Tiara Carina, S.Psi., M.M.jurnalvalue@unmas.ac.idOpen Journal Systems<p>VALUES is a scientific journal for the development of management science published by the Management Study Program of the Faculty of Economics and Business, Mahasaraswati University, Denpasar. This journal is a means of publication of research results of lecturers and undergraduate students in improving the quality of higher education research. This journal contains articles related to Management Science. The publication of this journal was carried out three times in his knowledge in April, August and December.</p>https://e-journal.unmas.ac.id/index.php/value/article/view/9783PENGARUH BEBAN KERJA, DISIPLIN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT GUMUH SARI REKREASI KABUPATEN BADUNG2024-08-21T18:57:11+08:00I Nyoman Asna Karmanaasnakarmana03@gmail.comNi Made Dwi Puspitawatiasnakarmana03@gmail.comNi Luh Gede Putu Purnawatiasnakarmana03@gmail.com<p><em>A company, whether it is government-owned or private, wants maximum achievement related to increasing optimal performance results. This research aims to determine the effect of workload, work discipline and job satisfaction on employee performance. This research was conducted at PT Mitra Krida Mandiri in Badung Regency. The population and sample in this research were employees of PT Gumuh Sari Rekreasi Badung Regency, totaling 40 people as research respondents. The sampling method in this research is the saturated sampling method. Data collection was carried out through documentation, interviews and questionnaire methods. The data analysis technique used in this research is multiple linear regression analysis using the SPSS version 26 program. Based on the results of the analysis, this research shows that workload has a negative and significant effect on employee performance, which means that the more the workload increases, the performance at PT Gumuh Sari Rekreasi Kabupaten Badung will experience a decline. Work discipline has a positive and significant effect on employee performance, which means that the better the work discipline, the performance at PT Gumuh Sari Rekreasi Badung Regency will increase. Job satisfaction has a positive and significant effect on employee performance, which means that the better the job satisfaction, the performance at PT Gumuh Sari Rekreasi Badung Regency will increase.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9784PENGARUH MOTIVASI, EFIKASI DIRI DAN DISIPLIN KERJA TERHADAP KINERJA GURU PADA SMP NEGERI 7 DENPASAR2024-08-21T19:02:38+08:00Ni Made Satya Utamisatyakesawa@unmas.ac.idNi Putu Ayu Sintya Saraswatinikadekayumartini48@gmail.comNi Kadek Ayu Martininikadekayumartini48@gmail.com<p><em>Maximizing human resources is the main focus in institutions generally in improving teacher performance. Teacher performance is influenced by many factors such as motivation, self-efficacy and work discipline. This research aims to determine the influence of work motivation, self-efficacy and work discipline on teacher performance. The location of this research is at SMP Negeri 7 Denpasar. The population used teachers at SMP Negeri 7 Denpasar and a sample of 50 teachers. Data analysis techniques use Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Multiple Correlation Test, Determination Coefficient, F Test and t Test. From the research results, it was found that work motivation had a positive and significant effect on teacher performance, self-efficacy had a positive and significant effect on teacher performance, and work discipline had a positive and significant effect on teacher performance. Suggestions that can be given by researchers are that teachers at SMP Negeri 7 Denpasar should always increase their motivation to achieve the vision and mission of the SMP Negeri 7 Denpasar institution, provide training to teachers to increase teachers' self-confidence in teaching students, give strict sanctions to teachers who make mistakes, provide motivation to teachers so that later teachers can achieve the targets that have been set. </em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9785PENGARUH KEPEMIMPINAN, KOMPETENSI, DAN KECERDASAN EMOSIONAL TERHADAP KINERJA GURU PADA SEKOLAH MENENGAH PERTAMA NEGERI 3 SELEMADEG TIMUR 2024-08-21T19:06:10+08:00Putu Kristina Putriniputukristinaputriii@gmail.comNi Putu Ayu Sintya Saraswatisintyasaraswati@unmas.ac.idAry Wira Andikaarywira@unmas.ac.id<p><em>The aim of this research is to examine and analyze the influence of leadership, competence and emotional intelligence on teacher performance at East Selemadeg 3 State Junior High School. The sample in this research were all 32 teachers at East Selemadeg 3 State Junior High School. The data analysis technique uses multiple linear regression analysis to answer the problem formulation with the help of the SPSS Version 25 For Windows program. The results of testing the hypothesis show that: 1) Leadership (X1) has a positive effect on teacher performance, 2) Competency (X2) has a positive effect on teacher performance, and 3) Emotional Intelligence (X3) has a positive effect on teacher performance. </em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9786PENGARUH LINGKUNGAN KERJA FISIK, KOMPENSASI, DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI PADA KANTOR PERUMDA PASAR MANGU GIRI SEDANA DI BADUNG 2024-08-21T19:09:17+08:00Luh Putu Meilya WidyastiMeilyawdyst@gmail.comNi Made Dwi PuspitawatiMeilyawdyst@gmail.comGde Bayu Surya ParwitaMeilyawdyst@gmail.com<p><em>Human resources in a company play an important role. Companies must be able to build and increase work productivity in their environment. In increasing the productivity of its employees, the company employs several methods, including the application of reasonable compensation, motivating applications, and the creation of conducive working conditions. This research aims to determine and analyze the influence of the physical work environment, compensation, and motivation on employee work productivity at the Perumda Pasar Mangu Giri Sedana Office in Badung. </em></p> <p><em>The population in this study was all 35 employees of the Perumda Pasar Mangu Giri Sedana Office in Badung. In this study, the sample size was determined using a saturated sample, namely all 35 employees of the Perumda Pasar Mangu Giri Sedana Office in Badung, with the data collection method using a questionnaire. The data analysis technique used in this research is multiple linear regression analysis. </em></p> <p><em>The results of the analysis show that (1) the physical work environment has a positive and significant effect on employee work productivity at the Pasar Mangu Giri Public Housing Office Sedana in Badung; (2) compensation has a positive and significant effect on employee work productivity at the Perumda Pasar Mangu Giri Sedana Office in Badung; and (3) work motivation has a positive and significant effect on employee work productivity at the Perumda Pasar Mangu Giri Sedana Office in Badung.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9787PENGARUH LIKUIDITAS, UKURAN PERUSAHAAN DAN LEVERAGE TERHADAP PROFITABILITAS PADA PERUSAHAAN PROPERTY YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2019-20222024-08-21T19:12:15+08:00Ni Pande Kadek Lusyana Paramitha Astitiparamithalusy@gmail.comAgus Wahyudi Salasa Gamaparamithalusy@gmail.comNi Putu Yeni Astitiparamithalusy@gmail.com<p><em>The profitability of a company shows the comparison of profits with the assets or capital that produce these profits. Profitability can be used as a measure of a company's success, because the profits generated by the company are useful for company funding activities which can be saved in the form of retained earnings or used as dividends for shareholders who have contributed to helping fund the company.</em></p> <p><em>The population of this research is property companies listed on the Indonesia Stock Exchange in 2019-2021. The sample in this research was 21 property companies which were determined based on the purposive sampling method. The analysis technique used in this research is multiple linear regression analysis.</em></p> <p><em>The research results show that liquidity, size and leverage have a positive effect on profitability. Future research can develop this research by extending the number of years of observation so that it can be generalized and also expand the company sector, for example all companies listed on the Indonesia Stock Exchange so that they are able to represent the company's situation as a whole.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9788PENGARUH KOMPETENSI, PENGEMBANGAN KARIR DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. BPR ULATIDANA RAHAYU KABUPATEN GIANYAR2024-08-21T19:15:13+08:00I Nyoman Agus Hendra Maryawanagushendra2201@gmail.comNi Made Dwi Puspitawatiagushendra2201@gmail.comNi Luh Gede Putu Purnawatiagushendra2201@gmail.com<p><em>Human resources are a very important element in every company. In essence, a company must pay attention to the quality of human resources because human resources are the main key in realizing the company's goals. In this regard, good quality human resources are one of the factors that affect the quality of employee performance so that the success of a company can be measured in general, it cannot be separated from the ability of human resources to maximize the achievement of goals and targets set by the company. The best management of human resources will improve the quality of human resources because the quality of human resources is a strength for the company to achieve targets and goals, one of which is by improving employee performance. This study aims to test whether there is an influence of competence, career development and work discipline on employee performance at PT. BPR Ulatidana Rahayu, Gianyar Regency. The population of this study were employees at PT. BPR Ulatidana Rahayu, Gianyar Regency. The determination of respondents was selected using a non-probability sampling technique that does not provide equal opportunities or opportunities for each element or member of the population to be selected as a sample with a saturated sampling method and a sample size of 35 people. The data collection technique used a questionnaire distribution method. Data analysis techniques using multiple linear analysis techniques and data analysis assisted by the SPSS 26 computer program.</em></p> <p><em>The results of the study showed that competency has a significant positive effect on employee performance at PT. BPR Ulatidana Rahayu, Gianyar Regency, career development has a significant positive effect on employee performance at PT. BPR Ulatidana Rahayu, Gianyar Regency and work discipline has a significant positive effect on employee performance at PT. BPR Ulatidana Rahayu, Gianyar Regency.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9789PENGARUH BRAND EQUITY, PHYSICAL EVIDENCE, DAN RESPONSIVENESS TERHADAP MINAT BELI ULANG KONSUMEN DI TIARA DEWATA YEH AYA2024-08-21T19:18:03+08:00I Komang Verdy Anantha Putramitariani@unmas.ac.idNi Wayan Eka Mitarianimitariani@unmas.ac.idI Gede Yudhi Hendrawanmitariani@unmas.ac.id<p><em>Supermarket competition is getting tighter and tighter with the number of new supermarkets emerging. This causes old supermarkets to start losing their market. Tiara Dewata Yeh Aya Supermarket is one of the oldest supermarkets in Bali and is still operating today. This research aims to test and obtain empirical evidence of the influence of brand equity, physical evidence, and responsiveness on consumer repurchase interest at Tiara Dewata Yeh Aya. This research was conducted at Tiara Dewata Yeh Aya (PT. Adikarya Pangan Freshindo) using qualitative and quantitative data types. The population in this study is Tiara Dewata Yeh Aya consumers with more than 2 visits in 2023. The sample used was 80 people using a purposive sampling method. The analytical tools used are multiple linear analysis, classical assumption test, t test, and f test which is processed using </em><em>Softawre SPSS vs 26.</em><em> The results of this research show that brand equity has a positive and significant effect on consumer repurchase intention Tiara Dewata Yeh Aya, physical evidence has a positive and significant effect on consumer repurchase intention at Tiara Dewata Yeh Aya, responsiveness has a positive and significant effect on consumer repurchase intention at Tiara Dewata Yeh Aya</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9790PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, LINGKUNGAN KERJA, MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA LPD DESA ADAT SIBANGGEDE2024-08-21T19:20:50+08:00Gde Bayu Surya Parwitagdebayusurya@unmas.ac.idMade Ika Prastyadewigdebayusurya@unmas.ac.idNi Luh Opik Mahena Dewi gdebayusurya@unmas.ac.id<p><em>Human resources are a very important factor in determining the achievement of an organization. Companies need potential human resources, both leaders and employees, in the pattern of tasks and supervision, which determine the achievement of company goals. Good employee performance is a step to achieving organizational goals. So efforts need to be made to improve employee performance. This study aims to determine the influence of leadership style transformationa,l work environment, work motivation towards employee performance at LPD Desa Adat Sibanggede. This research was conducted at LPD Desa Adat Sibanggede. The sample in this study was 35 employees. The analysis techniques used are multiple linear regression analysis, validity test, reality test, classical assumption test, multiple correlation analysis, determination coefficient analysis, f test and t test through SPSS program version 25. Based on the results of the analysis, this study shows that the leadership style Transformational has a positive and significant effect on employee performance at LPD Desa Adat Sibanggede. The work environment has a positive and significant effect on employee performance at LPD Desa Adat Sibanggede. Work motivation has a positive and significant effect on employee performance at LPD Desa Adat Sibanggede.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9791PENGARUH SELF LEADERSHIP, MOTIVASI, DAN SELF EFFICACY TERHADAP KINERJA KARYAWAN PT TIRTA INVESTAMA KABUPATEN BADUNG2024-08-21T19:24:15+08:00I Gusti Bagus Dony Manggala Sgusdony77@gmail.comI Gede Rihayanagusdony77@gmail.comBagus Nyoman Kusuma Putragusdony77@gmail.com<p><em>The aim of this study was to analyze the impact of self-leadership, motivation, and self-efficacy on employee performance. The population under investigation consisted of employees at PT Tirta Investama. The sample for this study comprised 86 respondents, selected through simple random sampling. A questionnaire was utilized to collect primary data from the 86 respondents. The research employed regression analysis to ascertain the influence of self-leadership, motivation, and self-efficacy on employee performance. The results, derived from multiple linear regression analysis, revealed several significant findings. The T-test indicated that self-leadership has a positive effect on employee performance, as evidenced by a coefficient value of 0.210 and a significance level of 0.007, which is below the threshold of</em></p> <p><em>0.05. Motivation similarly demonstrated a positive and significant impact on employee performance, with a coefficient value of 0.260 and a significance level of 0.000, below the 0.05 threshold. Additionally, self- efficacy exhibited a positive and significant effect, supported by a coefficient value of 0.276 and a significance level of 0.000, below the 0.05 threshold. These findings underscore the importance of self- leadership, motivation, and self-efficacy in enhancing employee performance within the context of PT Tirta Investama.</em></p> <p><strong><em> </em></strong></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9792PENGARUH KARAKTERISTIK INDIVIDU, KOMITMEN ORGANISASI, DAN DUKUNGAN ORGANISASI TERHADAP KINERJA PEGAWAI PADA BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA KABUPATEN GIANYAR2024-08-21T19:26:54+08:00Ni Kadek Sinta Jayantijayantisinta6@gmail.comI Nengah Suardhikajayantisinta6@gmail.comNi Putu Cempaka Dharmadewi Atmajajayantisinta6@gmail.com<p><em>This research aims to determine the effect of individual characteristics, organizational commitment, and organizational support partially and simultaneously on employee performance at Badan Kepegawaian dan Pengembangan Sumber Daya Manusia, Kabupaten Gianyar. The population and sample in this research were ASN employees at the Badan Kepegawaian dan Pengembangan Sumber Daya Manusia, Kabupaten Gianyar, totaling 40 people. Where the sample selection method used in this research is the census method. Data collection was carried out through interviews and questionnaires with the analysis technique used was Multiple Linear Regression Analysis. The results of the research show that partially and simultaneously individual characteristics, organizational commitment, and organizational support have a positive and significant effect on employee performance at the Gianyar Regency Personnel and Human Resources Development Agency. Where from the tests carried out it can be seen that the organizational support variable has a more dominant influence than organizational commitment and organizational support.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9793PENGARUH PROFITABILITAS, STRUKTUR AKTIVA, DAN INVESTMENT OPPORTUNITY SET (IOS) TERHADAP STRUKTUR MODAL PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODW 2020-20222024-08-21T19:29:43+08:00Gede Upadana Mahendra Wiyasablideupadana@gmail.comAgus Wahyudi Salasa Gamablideupadana@gmail.comNi Putu Yeni Astitiblideupadana@gmail.com<p><em>Capital structure is very important for a company because it involves the policy of using the most profitable sources of funds. A good capital structure will have an impact on the company, and indirectly, the company's financial position will increase and the company value will be high. Companies that have an optimal capital structure will produce an optimal level of development, and vice versa. This research aims to explain the influence of profitability, asset structure, and investment opportunity set on the capital structure of food and beverage sub-sector manufacturing companies listed on the Indonesian Stock Exchange. The population in this study are food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange. The sample in this study was 25 companies determined using the purposive sampling method. The analytical tool used to test the hypothesis in this research uses a multiple linear regression model using the SPSS 25 program. The results of this research show that profitability has a negative and significant effect on capital structure, while asset structure and investment opportunity set have a positive and significant effect on capital structure. Suggestions for further research could be to develop this research by adding other variables such as liquidity variables, sale growth and company size.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9794PENGARUH KEPUASAN KERJA, DISIPLIN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN PT. PACIFIC EXPRESS CARGO, DENPASAR, BALI2024-08-21T19:32:36+08:00Ni Kadek Purnama Dewidewipurnama2801@gmail.comGde Bayu Surya Parwitadewipurnama2801@gmail.comNi Made Dwi Puspitawatidewipurnama2801@gmail.com<p style="margin: 0cm; text-align: justify;"><em><span lang="EN-ID" style="font-size: 11.0pt; color: #252525;">In today's dynamic world of work, work is increasingly being done in teams, and flexibility is very important. Organizations really need employees who are able to display good performance. There are problems that occur at PT. Pacific Express Cargo, namely that there are still employees who do not arrive on time, often leave their workplace without permission, and are indifferent in serving customers. This behavior is an action that does not support effectiveness and efficiency in work. This research was conducted with the aim of determining the impact of job satisfaction, work discipline, and work stress on the performance of PT employees. Pacific Express Cargo. The population used in this research was all employees of PT Pacific Express Cargo, totaling 40 people. The sampling method used in this research was a saturated sample. The data analysis technique used in this research is multiple linear regression analysis. The results of the analysis show that (1) job satisfaction has a positive and significant effect on the performance of PT employees. Pacific Express Cargo: (2) Work discipline has a positive and significant effect on the performance of PT employees. Pacific Express Cargo: (3) Work stress has a negative and significant effect on the performance of PT employees. Pacific Express Cargo.</span></em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9795PENGARUH MOTIVASI, DISIPLIN KERJA, DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN PT SAMOEDRA JAYA GIRI NUSA2024-08-21T19:35:05+08:00I Putu Eka Krisna Santika Wira Ananthaekaanantha14@gmail.comAgus Wahyudi Salasa Gamaekaanantha14@gmail.comNi Putu Yeni Astitiekaanantha14@gmail.com<p><em>Performance is the result of work that can be achieved by a person or group of people in a company in accordance with the authority and responsibility of each in an effort to achieve organizational goals legally, not against the law and not against morals and ethics. Employee performance is a work result that an employee wants to achieve in a particular job in order to realize a successful job. This study aims to test and obtain empirical evidence on the effect of motivation, work discipline, and workload on the performance of employees of PT Samoedra Jaya Giri Nusa, using a sample of 50 employees. The sampling technique used in this research is saturated sampling technique. Data collection was done through interviews and questionnaires. The data analysis technique used in this research is multiple linear regression analysis which is processed using Statistical Package Social Science (SPSS) version 25. The results showed that motivation, work discipline, and workload had a positive and simultaneous effect on the performance of employees of PT Samoedra Jaya Giri Nusa.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9796PENGARUH KUALITAS PRODUK, INFLUENCER MARKETING, DAN BRAND IMAGE TERHADAP MINAT BELI ULANG PADA PRODUK KOSMETIK Y.O.U. DI KOTA DENPASAR2024-08-21T19:38:19+08:00Putu Devita Pradnyasariputudevitapradnyasari1@gmail.comI Gusti Ayu Imbayaniputudevitapradnyasari1@gmail.comI Made Surya Prayogaputudevitapradnyasari1@gmail.com<p><em>To determine a marketing strategy, you need to understand repurchase interest. By understanding repurchase interest, companies can know consumer needs and consumer desires. The interest in repurchasing is the result of resolutely solving the problems they face. This research aims to examine the influence of product quality, influencer marketing and brand image on interest in repurchasing Y.O.U cosmetic products in Denpasar City. This research was conducted in Denpasar City among consumers of Y.O.U cosmetic products with a sample of 75 respondents in this study. The sample determination method in this study was taken using the Hair formula. Data collection was carried out through documentation, interviews and questionnaire methods. The data analysis technique used in this research is multiple linear regression analysis using the SPSS version 26 program. Based on the results of the analysis, this research shows that product quality has a positive and significant effect on repurchase interest in Y.O.U Cosmetics products in Denpasar City. This means that the better the quality of Y.O.U Cosmetics products in Denpasar City, the better the interest in repurchasing. Influencer marketing has a positive and significant effect on interest in repurchasing Y.O.U Cosmetics products in Denpasar City. This means that the better the influencer marketing for Y.O.U Cosmetics products in Denpasar City, the better the interest in repurchasing. Brand image has a positive and significant effect on repurchase interest in Y.O.U Cosmetics products in Denpasar City. This means that the better the brand image of Y.O.U Cosmetic Products in Denpasar City, the better the interest in repurchasing.</em></p> <p><strong><em> </em></strong></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9797PENGARUH DIGITAL MARKETING, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG SERAYU DENPASAR 2024-08-21T19:41:02+08:00I Gusti Ayu Dhita Puspita Dewidhitapuspita26@gmail.comNi Putu Cempaka Dharmadewi Atmajadhitapuspita26@gmail.comDaniel Manekdhitapuspita26@gmail.com<p> <em> Purchasing decision making is a process consisting of several stages, namely problem recognition, information search, alternative evaluation, purchase decisions, and post-purchase behavior. There are several factors that influence purchasing decisions, including digital marketing, product quality and service quality. This study aims to determine the effect of digital marketing, product quality and service quality on purchasing decisions at Warung Serayu Denpasar.</em></p> <p><em> The population used in this study is all consumers who had made purchases of Warung Serayu products. The number of samples in this study were 100 respondents who were determined using purposive sampling method with the Lemeshow formula. The analysis technique used in this research is Multiple Linear Regression Analysis, Coefficient of Determination (R2), t test.</em></p> <p><em> The results of the study show that Digital marketing has a positive and significant effect on purchasing decisions at Warung Serayu. Product quality has a positive and significant effect on purchasing decisions at Warung Serayu. Service quality has a positive and significant effect on purchasing decisions at Warung Serayu.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9798PENGARUH ONLINE CUSTOMER REVIEW, DISKON DAN TAGLINE “GRATIS ONGKIR” TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE (STUDI KASUS PADA PENGGUNA AKTIF APLIKASI SHOPEE DI DENPASAR)2024-08-21T19:43:33+08:00Benedictus Rezy Winoto Nugrohoresywolf@gmail.comNi Putu Nita Anggrainiresywolf@gmail.comI Wayan Gede Antok Setiawan Jodiresywolf@gmail.com<p><em>Today's increasingly rapid developments are directing all aspects of human life towards modernization. Aspects of fulfilling life's needs, such as shopping, of course also lead to modernization and are increasing very rapidly. Marketplace is one of the shopping innovations in this era of modernization. The innovation offered by the marketplace is its role as a third party who becomes an intermediary or gathering place between many sellers and their buyers. Currently, many marketplaces have filled the online shopping market in Indonesia. Shopee, as one of the marketplaces that fills the Indonesian market, has the status of being the youngest player and also the most popular compared to other competing marketplaces such as Tokopedia and Bukalapak, each of which has previously provided e-marketplace services in Indonesia.</em> <em>Therefore, this research aims to uncover the basis of this phenomenon through analyzing the influence of online customer reviews, discounts, and the tagline "free shipping" on purchasing decisions by active Shopee Marketplace users, especially in Denpasar.</em></p> <p><em>The population in this study is consumers who have shopped at Shopee. The samples in this study used purposive sampling techniques, namely consumers who met the criteria set by researchers with a total of 150 respondents. Data collection is done through online questionnaires using multiple linear regression analysis techniques. </em></p> <p><em>The results showed that </em><em>online costumer review, discount, tagline</em> “gratis ongkir”<em>have a positive and significant effect on consumer purchasing decisions on shopee.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9799PENGARUH BUDAYA ORGANISASI, KOMUNIKASI DAN PENGEMBANGAN KARIR TERHADAP SEMANGAT KERJA KARYAWAN PADA PT. TAMAN BURUNG CITRA BALI INTERNASIONAL2024-08-21T19:46:27+08:00Sapta Rini Widyawatisaptarini1304@unmas.ac.idPutu Agus Eka Rismawan saptarini1304@unmas.ac.idI Wayan Remon Oktariana saptarini1304@unmas.ac.id<p><em>Work morale is one of the keys to a company achieving its goals. If work morale is low it will hinder the organization from achieving its goals. Work morale will show the extent to which employees are passionate about carrying out their duties and responsibilities within the company. This study aims to determine the influence of organizational culture, communication and career development on employee morale at PT. Taman Burung Citra Bali International. The sample in this study amounted to 59 employees at PT. Citra Bali International Bird Park. Data collection was carried out through observation, interviews and questionnaires. The data analysis technique used was multiple linear regression analysis using the SPSS Version 25 program. Based on the results of this research analysis, it shows that organizational culture has a positive and significant effect on employee morale at PT. Taman Burung Citra Bali International. Communication has a positive and significant effect on employee morale at PT. Taman Burung Citra Bali International. Career development has a positive and significant effect on employee morale at PT. Taman Burung Citra Bali International.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9800PENGARUH KARAKTERISTIK INDIVIDU, DISIPLIN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA PEGAWAI PADA PT. BPR HARI DEPAN2024-08-21T19:49:22+08:00Putu Arya Budi Saputranovarini0511@unmas.ac.idI Wayan Sujananovarini0511@unmas.ac.idNi Nyoman Ari Novarininovarini0511@unmas.ac.id<p><em> </em></p> <p><em>Performance is the result of work in quality and quantity achieved by an employee in carrying out his duties in accordance with the responsibilities given to him. The purpose of this study was to determine the effect of individual characteristics, work discipline and physical work environment on employee performance at PT. BPR Hari Depan. The population in this study were employees who worked at PT. BPR Hari Depan, namely 34 employees. Determination of the sample in this study using saturated sampling technique. The analysis technique used in this research is Multiple Linear Regression Analysis.</em></p> <p><em>The results of this study are Individual characteristics have a positive and significant effect on employee performance at PT. BPR Hari Depan, Work discipline has a positive and significant effect on employee performance at PT. BPR Hari Depan, Physical work environment has a positive and significant effect on employee performance at PT. BPR Hari Depan.</em></p> <p><em> </em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9801PENGARUH GAYA KEPEMIMPINAN, KOMPENSASI FINANSIAL, DAN IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN PT. COCA - COLA EUROPACIFIC PARTNERS INDONESIA – BALINUSA OPERATIONS2024-08-21T19:52:00+08:00I Komang Yudi Pranatayudipranata91606@gmail.comI Gusti Agung Eka Teja Kusumayudipranata91606@gmail.comNi Putu Nita Anggrainiyudipranata91606@gmail.com<p><em>The company's biggest contribution to achieving optimal company performance and operations can be seen in employee performance. The theory used in this research is the Balance Theory. The purpose of this research is to determine the influence of leadership style, financial compensation, and organizational climate on employee performance. The research population was all employees of PT. Coca-Cola Europacific Partners Indonesia-Balinusa Operations, totaling 80 people, with the research sample using the entire population of 80 people using the Census Method. The data analysis technique used is Multiple Linear Regression Analysis, F Test and t Test. The research results show that the variables of leadership style, financial compensation, and organizational climate each have a positive and significant influence on employee performance. It is hoped that the results of this research can be used by PT. Coca-Cola Europacific Partners Indonesia-Balinusa Operations as consideration for making policies within the company so that it can improve the performance of future employees.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024 https://e-journal.unmas.ac.id/index.php/value/article/view/9805PENGARUH BUDAYA ORGANISASI, MOTIVASI KERJA DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR BADAN PERTANAHAN KABUPATEN GIANYAR2024-08-22T21:54:10+08:00I Made Dwi Narayanadekana40@gmail.comAnak Agung Dwi Widyanidekana40@gmail.comTiara Carinadekana40@gmail.com<p style="font-weight: 400;"><em>Companies and government agencies want optimal employee performance in the interests of increasing work results and company and agency profits. There are many factors that influence employee performance, including organizational culture, work motivation and job satisfaction. Likewise, at the Gianyar Regency Land Agency Office, organizational culture, work motivation and job satisfaction are factors that can influence employee performance. There is attention and findings regarding issues of organizational culture, work motivation and job satisfaction in an effort to improve and improve employee performance in accordance with the aim of this research to determine the influence of organizational culture, work motivation and job satisfaction on employee performance at the Gianyar Regency Land Agency Office. The population in this study was 158 people. The number of samples in this study was 105 people. The sampling technique used was proportional random sampling. Data analysis in this study used Multiple Linear Regression Analysis using the IBM SPSS Statistics 25 application.</em></p> <p style="font-weight: 400;"><em>The research results show that organizational culture has a positive and significant effect on employee performance at the Gianyar Regency Land Agency Office. Work motivation has a positive and significant effect on employee performance at the Gianyar Regency Land Agency Office. Job satisfaction has a positive and significant effect on employee performance at the Gianyar Regency Land Agency Office.</em></p>2024-08-22T00:00:00+08:00Copyright (c) 2024