LINGUISTIC FEATURES ON THE COVERLINES OF COSMOPOLITAN UK MAGAZINES

Abstract

This study discusses linguistic features on magazine coverlines. Linguistic features can be said as linguistic elements contained in a text, in this case is on magazine coverlines. Coverlines are lines of text on the front cover of a magazine. The aims of this study are to identify the linguistic features found on magazines coverlines and to analyze the features. In addition, this study will also investigate possible reasons behind the use of these linguistic features. Data of this study are taken from coverlines on The Cosmopolitan UK Magazines issued in 2021. The data were grouped, tabulated and analyzed through language and text analysis, the language of magazine by McLoughlin (2000). Based on the analysis, the linguistic features found can be categorized into lexical feature, grammatical feature, poetic feature and figure of speech. The reason behind the selection of selected features and their use on the cover is more to grab the attention of the audience which is expected to make them pick the magazine up and take a look inside.