PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP NILAI PERUSAHAAN YANG DI MODERASI OLEH PROFITABILITAS

Abstract

Firm value is the present value of future income, the market value of capital which depends on the ability to generate cash flows and the operational and financial characteristics of the company being taken over.  Firm value can also influence investors' perceptions of the company because company value is considered to reflect the company's performance.  Company value is seen as something very important because with high company value, the prosperity of shareholders will also be prosperous.

 The study population was non-financial state-owned companies listed on the Indonesia Stock Exchange (BEI) 2017-2019.  The sample in this study were 13 non-financial companies which were determined based on the purposive sampling method.  So that the number of observations obtained is 39. This study uses data collection methods in the form of non-participant observation methods.  The data analysis technique used in this research is moderation regression analysis.

 The results in this study indicate that CSR has a positive effect on firm value, while profitability is able to moderate the relationship between CSR and firm value for the 2017-2019 period.  Further research is expected to develop this research by using other moderating variables which in theory can affect the relationship between Corporate Social Responsibility to Firm Value.