JUIMA : JURNAL ILMU MANAJEMEN

PENGARUH PENGEMBANGAN KARIR DAN PERSEPSI DUKUNGAN ORGANISASI TERHADAP RETENSI KARYAWAN MELALUI KEPUASAN KERJA PADA BANK MANDIRI TASPEN KCP BOJONEGORO DAN LAMONGAN

Cipto — 2024-10-26

This study aims to describe career development, perceived organizational support, employee retention, and job satisfaction of employees at Bank Mandiri Taspen KCP Bojonegoro and Lamongan, and to analyze the direct and indirect effects of career development and perceived organizational support on employee retention through job satisfaction. This explanatory research employs a quantitative approach, using census sampling for the entire population of 31 employees, with data analyzed using Partial Least Square (PLS). The results show that retention, career development, and organizational support are categorized as very high, while job satisfaction is categorized as high. Career development does not have a significant direct effect on job satisfaction, but perceived organizational support does have a significant direct effect. Directly, job satisfaction, career development, and organizational support significantly affect employee retention. Indirectly, career development does not significantly affect employee retention through job satisfaction, while perceived organizational support does have a significant effect on employee retention through job satisfaction.

PRODUKTIVITAS KERJA KARYAWAN PADA BPR DI BALI: KAJIAN BERDASARKAN LINGKUNGAN KERJA, DISIPLIN KERJA, DAN KEPUASAN KERJA

I Dewa Made Arik Permana Putra — 2024-10-26

This research aims to examine and analyze the influence of the work environment, work discipline and job satisfaction on employee productivity. This research was conducted at BPR in Bali with a research sample of268 respondents taken using saturated sampling techniques. All data obtained from the questionnaire distribution is suitable for use, then analyzed using multiple linear regression, hypothesis testing (t test and f test). The research results show that (1) the work environment has a positive and significant effect on employee productivity at BPR in Bali, so that the better the work environment, the more employee productivity at PT will increase. BPR in Bali (2) Work Discipline has a positive and significant effect on Employee Productivity at BPR in Bali so that the more work discipline increases, the more employee productivity at BPR in Bali (3) Job Satisfaction has a positive and significant effect on Employee Productivity at BPR in Bali, so that the more job satisfaction increases, the more employee productivity at BPR in Bali.

RUMUSAN STRATEGI BISNIS DAN STRATEGI PEMASARAN PADA UMA SAPNA VILLA BERDASARKAN ANALISIS MATRIK IFAS-EFAS

Eugenia Sartini Mega Dewi — 2024-10-26

Uma Sapna Villa Bali is a company in the hospitality industry, has 26 units with 5 different categories. The company's consumers come from domestic and international tourists. The problem that occurs in this company is the decreased in guest occupancy rates in 2023, where the occupancy rate in 2022 reached 83.50% while in 2023 it decreased to 76.78%. Uma Sapna Villa needs to conduct an analysis of the company's environment both internally and externally using the IE Matrix analysis to determine the business position and formulate strategies as alternative business strategies and their implications for marketing that can be used as recommendations in making policies in the future. The type of research used is descriptive qualitative. Data collection was collected using the Delphi method with in-depth interview techniques guided by questionnaires and observing supporting documents such as the company website and online travel agents. The respondents in this study were 3 top managers from different divisions of Uma Sapna Villa Bali. The data collected was analyzed using the IFAS-EFAS matrix. Based on the results of the IE matrix analysis for the present and future, Uma Sapna Villa Bali is in Quadrant I in the Growth position with a concentration through vertical integration. In this condition, the strategies that can be used are backward integration strategies, market penetration strategies and market development. The implications for marketing strategy are through e-WOM strategies and attractive brand narratives.

ANTESENDEN PROMOSI DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMILIHAN PERGURUAN TINGGI SWASTA YANG DIMEDIASI CITRA MEREK

I Gusti Ngurah Satria Wijaya — 2024-10-26

Higher education is a source of innovation and solutions for the growth and development of the nation as time goes by. One of the important issues in higher education is the decline in the number of new students entering private universities, influenced by the Covid-19 pandemic and the change of several state universities to become state universities with legal entities. This causes competition between private universities to become increasingly fierce, which cannot be avoided. This research aims to analyze the influence of promotion on the decision to choose a private university in Bali with the brand image variable as the mediating variable. The data used in this research is primary data originating from questionnaires distributed to students at the STIKOM Bali Institute of Technology and Business. The analysis technique used in this research is structural equation model (SEM) analysis. The results of this research are that promotion and brand image partially have a positive and significant effect on the decision to select private universities and promotion has a positive and significant effect on the brand image of private universities. For indirect effects, promotion has a positive and significant indirect effect on PT selection decisions which is mediated by brand image.