Kedudukan Dan Tanggung Jawab Hukum Marketplace Sebagai Pelaku Usaha Terhadap Konsumen Dalam Transaksi Elektronik

Abstract

The development of information and communication technology has encouraged the growth of electronic commerce, with marketplaces serving as one of the primary platforms connecting business actors and consumers. In its development, a marketplace does not merely act as an intermediary but also provides transaction systems, payment facilities, information management, supervision of sellers’ activities, and dispute resolution mechanisms. This role raises legal issues concerning the legal position of marketplaces and the scope of their liability when consumers suffer losses in electronic transactions. This study aims to analyze the position of marketplaces as business actors in electronic transactions and to examine their forms of legal liability toward consumers. This research employs a normative legal research method using statutory and conceptual approaches. Legal materials were collected through library research and analyzed systematically. The findings indicate that the legal regulation concerning the position of marketplaces as business actors has not specifically accommodated the characteristics and roles of marketplaces in electronic transactions. Nevertheless, based on their activities and involvement in the operation of transaction systems, marketplaces may be categorized as business actors. Such a position consequently gives rise to legal responsibilities toward consumers in accordance with applicable laws and regulations, particularly concerning the fulfillment of business actors’ obligations and the protection of consumers who suffer losses in electronic transactions.