Analysis Of The Influence Of Brand Image, Product Quality, and Price Perception On Interest To Buy Oriflame Product

Abstract

The increasingly fierce market competition will indirectly affect the business of a company in maintaining its market share. Companies are required to maintain a brand image, product quality, price, and understand the behavior of the target market by offering quality products to generate buying interest in customers. The population of this research is all consumers who use Oriflame products in Denpasar city. The sample in this study amounted to 100 respondents who were determined based on the purposive sampling method. This study aims to determine and analyze the effect of brand image, product quality, and price perception on purchase intention of Oriflame products. The results of this study indicate that brand image, product quality, and price perception have a positive and significant effect on buying interest. Advice is given to companies; to continue to improve brand image, product quality so that Oriflame consumers remain loyal to Oriflame products.