THE ROLE OF TRADITIONAL VILLAGES IN SUPPORTING TOURISM INVESTMENT IN TRADITIONAL VILLAGE REGIONS IN BALI

Abstract

Bali is Famous as a World Tourism Destination, Amid the Threat of the Prolonged Covid-19 Pandemic, Bali persists with Culture and Customs which are the Breath of Bali Tourism, Balinese Cultural Tourism cannot be separated from the existence of customs in Bali, Customs in Bali are managed well by the Village Indigenous villages headed by a Bendesa who has the task of balancing and nurturing indigenous peoples, Traditional Villages have a role to create harmony between three aspects, namely aspects of divinity, aspects of humanity and environmental aspects, these three aspects are packaged in a legal content called Awig Awig Desa Adat, In Awig Awig, it becomes a legal product for Traditional Villages in Bali, in this regulation it can accommodate tourism interests, especially tourism investment in the traditional village environment by providing space for local investments made by indigenous people, the method used is field studies by not ruling out literature. hundreds of literature related to investment, tourism and customs, so it was found that Awig Awig in Bali has flexibility in regulating matters related to investment, this can be included in the humanitarian section of the Awig Awig Traditional Village, so we recommend that the Traditional Village in Bali make adjustments to the the arrangement is to allow tourism investment to be included in the content of Awig Awig Desa Adat.