DEVELOPMENT OF TOURISM POTENTIAL OF DENPASAR CITY

Abstract

Bali is an island with unique characteristics and full of strong local wisdom culture, so it has its own charm as a tourism object. Every tourist who attends will have a different impression, both on culture, nature, and the creative power of the people. Not a few tourists are thinking of returning to Bali again. As one of the provinces in Indonesia, Bali is also one of the islands in the Nusa Tenggara Archipelago. At the beginning of Indonesia's independence, this island was included in the Lesser Sunda Province with Singaraja as its capital, and is now divided into 3 provinces, namely Bali, West Nusa Tenggara and East Nusa Tenggara. In 2020, the population of the province of Bali amounted to 4,317,404 people, with a density of 747 people/km2. Besides consisting of the island of Bali, the province of Bali also consists of the surrounding smaller islands, namely the island of Nusa Penida, the island of Nusa Lembongan, the island of Nusa Ceningan, Serangan Island, and Menjangan Island. Geographically, Bali is located between the islands of Java and Lombok. The majority of the Balinese population is Hindu. In the world, Bali is well-known as a tourism destination with the uniqueness of various artistic and cultural products, especially for Japanese and Australian tourists. Bali is also known as the Island of the Gods and the Island of a Thousand Temples