I Gede Ariasa Putra, I Gusti Ayu Imbayani, I Made Surya Prayoga. PENGARUH VIRAL MARKETING, BRAND AWARENESS DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE . emas [Internet]. 2023 Dec. 26 [cited 2025 Apr. 29];4(10):2384-96. Available from: https://e-journal.unmas.ac.id/index.php/emas/article/view/8280