Mahardika IGNAH, Anggraini NPN, Jodi IWGAS. EXAMINING THE EFFECTS OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND STORE ATMOSPHERE ON CONSUMER PURCHASE BEHAVIOR: A CASE OF PAPERMINT COFFEE. emas [Internet]. 2025 Dec. 26 [cited 2025 Dec. 28];6(12):2951-62. Available from: https://e-journal.unmas.ac.id/index.php/emas/article/view/13233