Wati, Ni Putu Ayu Candra, et al. “The Influence of Online Customer Reviews, Online Customer Ratings, and Brand Image on Purchase Decisions for The Originote Products Among Gen Z Consumers in Denpasar”. EMAS: Jurnal Ekonomi, Manajemen Dan Bisnis, vol. 7, no. 10, Oct. 2026, pp. 1162-71, doi:10.36733/emas.v7i10.15019.