I. G. N. A. H. Mahardika, N. P. N. Anggraini, and I. W. G. A. S. Jodi, “EXAMINING THE EFFECTS OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND STORE ATMOSPHERE ON CONSUMER PURCHASE BEHAVIOR: A CASE OF PAPERMINT COFFEE”, emas, vol. 6, no. 12, pp. 2951–2962, Dec. 2025.