Suastini, D. A., Mitariani, N. W. E. and Prayoga, I. M. S. (2026) “Explaining Consumer Purchase Decisions Through Store Image, Store Atmosphere, And Word of Mouth: Evidence From A Batik Retailer in Bali”, EMAS, 7(5), pp. 516–526. doi: 10.36733/emas.v7i5.14103.