I GEDE ARIASA PUTRA; I GUSTI AYU IMBAYANI; I MADE SURYA PRAYOGA. PENGARUH VIRAL MARKETING, BRAND AWARENESS DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE . EMAS, [S. l.], v. 4, n. 10, p. 2384–2396, 2023. Disponível em: https://e-journal.unmas.ac.id/index.php/emas/article/view/8280. Acesso em: 4 mar. 2025.