WATI, Ni Putu Ayu Candra; MITARIANI, Ni Wayan Eka; ANGGRAINI, Ni Putu Nita. The Influence of Online Customer Reviews, Online Customer Ratings, and Brand Image on Purchase Decisions for The Originote Products Among Gen Z Consumers in Denpasar. EMAS: Jurnal Ekonomi, Manajemen dan Bisnis, [S. l.], v. 7, n. 10, p. 1162–1171, 2026. DOI: 10.36733/emas.v7i10.15019. Disponível em: https://e-journal.unmas.ac.id/index.php/emas/article/view/15019. Acesso em: 20 oct. 2026.