SERIANTARI, Ni Kadek Eni; MITARIANI, Ni Wayan Eka; PRAYOGA, I Made Surya. Understanding Consumer Purchase Decisions for Nippon Paint: The Roles of Influencer Marketing, Brand Image, and E-WOM. EMAS: Jurnal Ekonomi, Manajemen dan Bisnis, [S. l.], v. 7, n. 9, p. 1065–1075, 2026. DOI: 10.36733/emas.v7i9.14827. Disponível em: https://e-journal.unmas.ac.id/index.php/emas/article/view/14827. Acesso em: 21 sep. 2026.