Seriantari, N. K. E., Mitariani, N. W. E., & Prayoga, I. M. S. (2026). Understanding Consumer Purchase Decisions for Nippon Paint: The Roles of Influencer Marketing, Brand Image, and E-WOM. EMAS: Jurnal Ekonomi, Manajemen Dan Bisnis, 7(9), 1065–1075. https://doi.org/10.36733/emas.v7i9.14827