Mahardika, I. G. N. A. H.; Anggraini, N. P. N.; Jodi, I. W. G. A. S. EXAMINING THE EFFECTS OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND STORE ATMOSPHERE ON CONSUMER PURCHASE BEHAVIOR: A CASE OF PAPERMINT COFFEE. emas 2025, 6, 2951-2962.