The Meaning of Verbal and Non Verbal Sign of “Insidious” Film Poster
DOI:
https://doi.org/10.36733/elysian.v3i3.5055Abstract
This research is entitled 'The Meaning of Verbal and Non-Verbal Sign of Insidious Film Poster. This study aimed to find verbal and non-verbal signs on the Insidious film poster and explain the meaning of verbal and non-verbal signs in the Insidious film poster. Research data were taken from websites on the internet. The data source for this research were posters in the Insidious film series. The films is Insidious 2011, Insidious chapter 2 (2013), Insidious chapter 3 (2015). These verbal and non-verbal signs were analyzed by using the Semiotic theory of Roland Barthes (1967) about denotative and connotative meanings using qualitative analysis methods. It was found 5 verbal and 5 non-verbal signs on the Insidious 2011 poster, 3 verbal signs and 4 non-verbal signs on the Insidious chapter 2 poster, and 3 verbal signs and 3 non-verbal signs on the Insidious chapter 3 poster. Verbal signs are: title, actor name, tagline, character, and place of occurrence. Meanwhile, Non-verbal signs were also found in the film poster in the form of: Haunted house, boy, scared character.
References
Reference
A‘la, T. F. (2011). A Semiotic Analysis on the Mild Advertisements Using Roland Barthes Theory. Published Thesis. Jakarta: State Islamic University ―Syarif Hidayatullah‖ Jakarta.
Merlina, T. (2020). VERBAL AND VISUAL SIGNS OF BRAND LOGO DESIGNS IN SOME FAST FOOD’S ADVERTISEMENTS: A SEMIOTIC STUDY. Manners, 3(2), 135-147.
Sudiantara, I Komang Edy. (2013). “The Analysis Verbal and Non-Verbal Signs of Printed Public Service Advertisements” (undergraduate thesis). Denpasar: Udayana University.
Hawan, M. R. (2018). An Analysis of Semiotic Signs Found in Movie Poster of Pirates of the Caribbean. Thesis. Medan: Universitas Sumatera Utara.
Solikhah, I. (2017). A Semiotic Analysis in 10 Magnum Advertisements: Ferdinand De Saussure Theory. Thesis. Surabaya: UIN Sunan Ampel Surabaya.
Seuil, E (1964). Elements of semiology roland barthes. (Annette Lavers and Colin Smith, Trans., 1986). French elements de semiologie. New York: Hill and Wang.
Shawcross, N.M. (1997). Roland barthes on photography: the critical tradition in perspective crosscurrents (Gainesville, Fla,). Florida: University Press.
Windiawati, ni Nyoman.(2011). “Semiotic study on The Verbal and Visual Sign of Simple Plan’s Song Lyrics and its Video Music” (Thesis). Denpasar: Faculty of Letters. Udayana University.
Eriana, Audina. (2015). Peirce’s Semiotic Analysis of icon and Symbol on Perfume Advertisements. State Islamic University Syarif Hidayatullah. Jakarta
Frans, Matthews.(2010). Textual Analysis Film Poster. London
