I Komang Rai Putra Yasa and Daniel Manek (2025) “INOVASI PRODUK, WORD OF MOUTH (WOM) DAN KEWAJARAN HARGA: KUNCI PENGARUH TERHADAP KEPUTUSAN PEMBELIAN DI GARMENT GIRI COLLECTION”, Jurnal Bakti Saraswati (JBS), 14(2), pp. 117–128. Available at: https://e-journal.unmas.ac.id/index.php/baktisaraswati/article/view/13126 (Accessed: 2 December 2025).