AN ANALYSIS OF CODE MIXING IN JAPANESE ONLINE MEDIA ADVESTISING

Abstract

This study is a study of code mixing in Japanese online media. This study aims to analyse the kinds of code mixing found in the advertisement and to describe the factors caused the code mixing in those Japanese advertisements. This research applies descriptive qualitative method. The data were collected from advertisements posted on instagram account @apimagazinebali by observation method and note-taking techniques. The data were analysed based on the linguistic form of code mixing by Suwito’s theory and the reasons of code mixing by Hockett’s theory.

Based on the result of data analysis, it was found the form of code mixing in words with total 10 words and code mixing in phrase with total 2 prashes. The kinds of code mixing that found is outer code mixing. The advertising involves four types of language, namely Japanese, English, Indonesian and Balinese. The dominant factor that caused the code mixing is there are no equivalent words or phrases that fits the context in Japanese.