PULA PALI METANDUR PADI BALI RING CARIK: TOURISM ICONS AND REVITALIZING TRADITIONAL AGRICULTURAL SYSTEM IN JATILUWIH TOURISM VILLAGE, TABANAN REGENCY

Abstract

Traditional farming systems based on local wisdom was applied on a rice field in Jatiluwih Tourism Village was a very attractive tourism icon for tourists. Icons of tourism be more interesting after Subak Jatiluwih was decreed as part of World Cultural Heritage by UNESCO on July 2012. This research applies qualitative method, aims to know the traditional farming system that was applied in Jatiluwih Tourism Village as tourism icon and revitalization in the traditional of most farmers, to know the attractions of traditional agricultural systems as icons of tourism in Jatiluwih Tourism Village, and to know the influence of traditional agricultural systems on the development of Jatiluwih Tourism Village. The problems in this research are solved by using some relevant theories such as tourism attraction theory, tourism icon theory, and revitalization theory. The results showed that a fixed traditional farming systems applied by the member of Subak Jatiluwih, namely as pula pali metandur padi Bali ring carik most of the farmers in Jatiluwih Village. Tourist attraction related traditional farming system that was applied in Jatiluwih Tourism Village is the aspect of the activity of each stage in the system of traditional agriculture and its accompanying ceremonies. The influence of traditional agricultural systems against tourism in the Jatiluwih Tourism can be seen from the increasingly community involvement in tourism (direct, indirect, and induced), revenue of the operation management of Jatiluwih Tourism Village was increased, as well as the number of tourists visit (foreign and domestic) to Jatiluwih Tourism Village was increased.